WSJ | Off Duty | A Continuous Lean.

WSJ | Off Duty

Sep 25th, 2010 | Categories: Media, New York City | by Michael Williams

The Wall Street Journal unveiled a new weekend lifestyle section today called Off Duty and the lead story was something about a heritage trend. Have any of you heard about this newfangled heritage phenomenon? Apparently all of these companies are giving the big luxury brands something to think about by just going back to their archives and re-releasing a bunch of dusty old stuff. Hmm, this seems like something I should explore further.

In all seriousness, Off Duty looks promising and is yet another signal (the Greater New York section being the first) of the Journal’s battle to overtake The Gray Lady. I’m just happy to see more good things happening in the print world. Especially since I subscribe to both papers. Off Duty is in this weekend’s edition, on newsstands today. [Update: the story is online]

Comments: 34

34 Comments to “WSJ | Off Duty”

  1. Ryan
    on Sep 25th, 2010
    @ 2:11 PM

    Hopefully you don’t read the editorials in the WSJ. Gag.

  2. kenyan
    on Sep 25th, 2010
    @ 2:13 PM

    More Like “The RL Effect “if you ask me….!

  3. TMH
    on Sep 25th, 2010
    @ 2:27 PM

    Come on Michael. I literally just got home. Now i have to go back out in search of this.

  4. IM
    on Sep 25th, 2010
    @ 2:57 PM

    nope, the ACL effect

  5. RIC OSHEA
    on Sep 25th, 2010
    @ 3:52 PM

    TOO BAD THAT THE WHOLE “PREP” SHTICK STARTED QUITE AWHILE AGO WITH “THOM BROWNE” MOVING INTO THE NEIGHBORHOOD~ THE ANTITHESIS TO THE HEDI SLIMANE/DIOR HOMME EFFECT OF EARLY 2000′S~
    AT THIS RATE ITS A BLOODY “BORE”… MOVE ON TO THE NEXT BIG THING~ AFTERALL, THIS IS AMERICA~ AND ITS ALWAYS ABOUT MOVING ON TO THE NEXT BIG THING~ LOVE ACL!… TIME FOR MY BILLY KIRKS AND MARK MCNAIRY’S TO FIND A NEW GROOVE~ PS… MOST OF MM WORK LOOKS LIKE TRICKERS ANYWAYS AT THIS POINT! BUY THE REAL DEAL!… BEASTS!..LOL~

  6. Trip English
    on Sep 25th, 2010
    @ 4:07 PM

    I HEART CAPS LOCK.

  7. JB
    on Sep 25th, 2010
    @ 4:20 PM

    One imagines the WSJ audience is possibly wider than 20-40 year old people who read fashion blogs which post the same things over and over in a kind of sartorial reach-around… If you’d like to see fewer square toed shoes in the world, this kind of mainstream stuff is your only hope.

  8. Mario
    on Sep 25th, 2010
    @ 7:20 PM

    This is my favorite blog.

  9. Tyler
    on Sep 25th, 2010
    @ 7:24 PM

    “sartorial reach-around”

    A+

  10. Andy
    on Sep 25th, 2010
    @ 8:38 PM

    …and last year (2009) Bill Cunningham in the New York Times said there was a “new trend” of young men dressing up jeans with sports jackets, ties and cardigans.

    I lately have noticed a lot of young people involved in something called “texting”.

  11. Fausto
    on Sep 25th, 2010
    @ 8:56 PM

    As slate.com put it, “yet another foray in Murdoch’s declared war on the New York Times.” I love battles.

  12. JMA
    on Sep 25th, 2010
    @ 9:38 PM

    I noticed they put James Dean as the icon for Levi’s. Didn’t he mostly wear Lee?

  13. TMH
    on Sep 25th, 2010
    @ 11:19 PM

    The whole section is a decent read. Going to New Orleans in
    December and there’s an article on that. I like the layout and the content.

  14. Goober Hoedecker
    on Sep 26th, 2010
    @ 3:21 AM

    Liked the WSJ pre Murdoch, a newspaper for grownups…now it looks USA Today.
    L.L. Bean…what a joke…a metrosexual hybrid between J. Crew & Abercrombie Fitch. Need to tie coal oil rags around these guy’s ankles to keep the pissants from carrying their candyass off. Bring back Willis & Geiger.

  15. greg.org
    on Sep 26th, 2010
    @ 7:17 AM

    I had Heritage on vinyl.

  16. Jason Normore
    on Sep 26th, 2010
    @ 9:27 AM

    awesome read. i love your blog!

  17. dan
    on Sep 26th, 2010
    @ 11:14 AM

    I don’t understand how they can say Minnetonka Moccasins (founded ~1940) spawned brands like Yuketen when Yuketen was founded by Yuki Matsuda while at Quoddy (founded in the early 1900′s).

    Anyone else find this strange?

  18. erin
    on Sep 26th, 2010
    @ 12:31 PM

    agreed. completely fascinated by the heritage brand trend.

  19. imperial black
    on Sep 26th, 2010
    @ 2:42 PM

    We had this discussion at dinner several nights a go. I argued that “heritage” as we know it has grown stale, boring, and overdone. When both Target and Walmart are planning heritage inspired brands its time to move on.

    However, what defines “heritage”? Is the term uniquely American? Our shirts are handmade by a family in Italy. I would think that they are quite proud of their heritage. Likewise, a small family mill in Cumbria supplies wool for coats. I would argue that they have heritage in spades. For the most part their is a deep heritage up and down the Row.

    Could the heritage term not evolve to encompass small run producers of any type, no matter the location? Or is it forever associated with a mythical lost America of lumberjacks, steelworkers, and wranglers? It seems that I am forever in meetings about reviving an old brand and taking it overseas. Most times there is little in common between the heritage name and the current product being pushed. Tenuous threads at best….

    I like that “heritage” has opened peoples eyes to workmanship, an expected quality, and a small shop mentality. If this is what we are left with after the marketing hacks have moved on to the next big thing, is it such a poor legacy?

  20. Travis
    on Sep 26th, 2010
    @ 9:11 PM

    Can’t wait till the Minnesotan newspapers write up this stuff.

  21. Ethan-T
    on Sep 26th, 2010
    @ 9:50 PM

    Why does this blog attract so many nitpicking whiney ass bitches??? I mean I think some of you guys wait around all day for a new post so you can shit on something. Get a fucking hobby…

  22. DJ
    on Sep 26th, 2010
    @ 10:48 PM

    Hey Ethan. Go suck a dick!

    That’ll do pig. That’ll do.

  23. Ethan-T
    on Sep 26th, 2010
    @ 10:53 PM

    DJ… expected comment from someone with the name DJ. Did the whiney ass bitch comment strike a personal nerve? Bitch.

  24. Angus
    on Sep 27th, 2010
    @ 10:04 AM

    any chance anyone can scan the article for us europeans??

  25. Michael Williams
    on Sep 27th, 2010
    @ 10:07 AM

    Here’s the story online: http://on.wsj.com/dC3na1

  26. ChrisM
    on Sep 27th, 2010
    @ 10:33 AM

    Oh no – it’s all over. It’s gone mainstream and we’re all doomed. However, do I see a new direction in the black ballistic nylon backpack post? Maybe SWAT team stealth ninja chic is the new folksy authenticity…

  27. Dennis B.
    on Sep 27th, 2010
    @ 10:55 AM

    Great article Michael, thanks for the post. Good design is good design…period. There is no shame in an updated look from the past – Beetle, Mini Copper, early iMac, etc. or “heritage” clothing. What is usually missing is the authenticity of the brand – and that can mean a thousand different things…

  28. Dr. Dre
    on Sep 27th, 2010
    @ 11:44 AM

    c======B

  29. Angus
    on Sep 27th, 2010
    @ 12:07 PM

    Thanks Michael.

  30. nick sullivan
    on Sep 27th, 2010
    @ 5:49 PM

    Nice chart tho.

  31. Matt Smart
    on Sep 27th, 2010
    @ 6:01 PM

    The weekend layout was a bit amateurish. Good content. Though I do find the USA Today, I mean WSJ, getting a bit bland. Once upon a time every article had a financial edge. Now I find articles that are not about business and barely seem newsworthy.

  32. EMILY
    on Sep 27th, 2010
    @ 7:08 PM

    L-O-V-I-N-G this. Just spotted kudos on another blog read too.
    I couldn’t help but give a nod to your post, on mine blog.
    Aaah, a wool sweater and some mud on your boots.

  33. Sharon Green
    on Oct 5th, 2010
    @ 2:55 PM

    at least its not called the michael williams effect

  34. Derek D.
    on Oct 6th, 2010
    @ 3:00 PM

    The photos are awful and don’t capture the essence of what they are trying to say. The “new heritage” is about bringing back clothes (and items) with real quality. Who cares about what hipsters in NY and runway models like? I am just so glad that I can more easily find a pair of pants and sweaters that will last longer than a season.