Back to the Rhinelander Mansion | A Continuous Lean.

Back to the Rhinelander Mansion

Sep 17th, 2010 | Categories: Menswear, New York City, Preppy, Retail | by Michael Williams

After showing off the RRL corner of the newly refreshed Ralph Lauren men’s shop on 72nd Street & Madison Avenue, I wanted to share with you the rest of the beautifully done store. Dubbed the Rhinelander Mansion, the location is first and only Ralph Lauren shop exclusively selling menswear. The expansive space houses every single different RL collection (with the exception of Rugby). This is something the company has never done before, have everything all together in one place. Walking between all of the different collections, between Black label and RLX and RRL is one of the most amazing brand transitions in the history of retail. To switch moods and styles so seamlessly is impressive. As I said earlier, only Ralph can pull something like this off.

Ralph Lauren Purple Label

Ralph Lauren Purple Label

The Ralph Lauren Rhinelander Mansion // 867 Madison Avenue // Upper East Side

Comments: 19

19 Comments to “Back to the Rhinelander Mansion”

  1. Jake S
    on Sep 17th, 2010
    @ 2:43 PM

    Loving the purple label.

    While I was in Milan a few years ago I got to see the Ralph Lauren store there and I could not believe how nice it was. It looks similar to this but but on 3 or 4 floors.
    Can’t wait to check out this store.

  2. Elias
    on Sep 17th, 2010
    @ 4:19 PM

    Quit it with this bougie fauxhemian crap and get back to the good stuff.

  3. Greg D.
    on Sep 17th, 2010
    @ 4:25 PM


  4. Michael Williams
    on Sep 17th, 2010
    @ 4:27 PM

    Greg — thank you for your perspective. Your comments always add a lot of insight.

  5. SRG
    on Sep 17th, 2010
    @ 4:32 PM

    Do I hear some consternation? If anyone out there could do better, let’s see it…

    This is a fantastic space. Reminds me of the Rodeo Drive store. I can’t wait to see what he does next!

  6. james mar.
    on Sep 17th, 2010
    @ 5:36 PM

    Now let’s play the game of guess which was made in the USA (besides the aforementioned boots) and which was handcrafted (good luck!), and/or more importantly why ACL decided to post this BS again and is this a freaking thinly disguised shill

  7. Christy
    on Sep 17th, 2010
    @ 5:48 PM

    Those boots are soooo good!

  8. Kyle R.
    on Sep 17th, 2010
    @ 6:43 PM

    No love for the handsewns Michael? Made in the USA and handcrafted…

  9. kenyan
    on Sep 17th, 2010
    @ 9:24 PM


  10. TMH
    on Sep 17th, 2010
    @ 11:45 PM

    Stopped in while uptown on Wednesday. I
    had an informative chat about vintage with the sales staff at rrl
    and was approached by the mgr and asked
    if I liked the store. I forgot how much I like the experience
    of spending time there. No pressure. Great looking store
    great looking stuff. Too bad I had to get back to work

  11. David Pope
    on Sep 18th, 2010
    @ 8:24 PM

    In photo Number 10, there’s no chance that Mr. Lauren
    is copying the Anderson and Sheppard style a wee bit,
    is there?

  12. Isaac Buie
    on Sep 19th, 2010
    @ 12:42 AM

    I too along with Jake S. see striking similarites between this and the Milan RL. My only complaint about the Milan location was the small Double RL selection. This store dwarfs it to say the least, wished I lived in the NYC to enjoy its fruits. It’s funny, it took me traveling to Milan to buy a pair of made in U.S.A. RRL jeans. I’ve basically lived in them since I bought them in May ’09.

  13. Glenn K
    on Sep 19th, 2010
    @ 3:37 AM

    I thought it was standard RL style? The RL store in London has looked like this ever since Ive known.

    Nobody does it better then Lifshitz.

  14. Tintin
    on Sep 19th, 2010
    @ 11:01 AM

    Awesome Nehru jacket.

  15. Tintin
    on Sep 19th, 2010
    @ 12:30 PM

    Would look good w/ those Thom Thumb boots.

  16. mat buckets
    on Sep 19th, 2010
    @ 3:46 PM

    those boots are off tha huuuuuuk

  17. Marcellus
    on Sep 20th, 2010
    @ 11:47 AM

    Keep it coming Michael–these pictures are stunning, beautiful testaments to a perfectly realized aesthetic.

  18. Berton718
    on Sep 21st, 2010
    @ 12:36 AM

    I’ve been a RL fan for a long time. I went to see the store and was impressed with the new direction!!

  19. bryan
    on Sep 22nd, 2010
    @ 6:03 AM

    huck the faters.

    superb presentation, just perfect.