A Look at Beams AW10 | A Continuous Lean.

A Look at Beams AW10

Sep 9th, 2010 | Categories: Japan, Menswear, Tokyo | by Michael Williams

A friend from Beams dropped off the Tokyo retailer’s new AW10 catalog and I thought I would share some of it with you here. I’m scheduled to be in Japan for a week November (hopefully it will be cool there by then) and I might have to start saving up for some of this stuff now.

Comments: 17

17 Comments to “A Look at Beams AW10”

  1. aTreasuryOf.com
    on Sep 9th, 2010
    @ 4:09 PM

    Yeah, start saving up for Japan, like yesterday.

    Looking forward to those ACL posts!

  2. yuko
    on Sep 9th, 2010
    @ 5:13 PM

    ditto what aTreasuryOf.com said… have you seen the exchange rates?


  3. Dave
    on Sep 9th, 2010
    @ 5:29 PM

    gentry permanent behavior

    I’m getting that tattooed on my neck

  4. Aro Smalls
    on Sep 9th, 2010
    @ 7:12 PM

    always dig the japan-english used in copy… in ads… on t-shirts…

    “Number 1 Homerun Quaterback Style, full time America touchdown” type jazz.

    That the gear is great too is an added bonus

  5. editor
    on Sep 9th, 2010
    @ 9:19 PM

    Look up Margaret Howell while you’re over there, you lucky so and so.

  6. Miguel Montesinos
    on Sep 9th, 2010
    @ 10:12 PM

    How can I get my hands on a copy on the Beams Fall/Winter 10 Catalog? I’d love to have one.

  7. Nick P.
    on Sep 9th, 2010
    @ 10:23 PM

    This is all beams F. Since when did you start to like Italian-made things?

  8. Anthony Creek
    on Sep 10th, 2010
    @ 2:05 AM

    Anyone know what model of Hamilton watch that is – the largest image?

  9. Anthony Creek
    on Sep 10th, 2010
    @ 2:16 AM

    Nevermind… it is a standard Khaki Pilot.

  10. jacob
    on Sep 10th, 2010
    @ 7:58 AM

    @Aro yes, love that. “Reggae hairstyle, rocknroll.”

  11. BobbyQuineExperiment
    on Sep 10th, 2010
    @ 1:11 PM

    Man…that’s $750 for those ill leather/tweed boots. My stomach hurts…

  12. Andrew K
    on Sep 10th, 2010
    @ 2:49 PM

    not speaking on product offerings, but i’m disappointed the catalogue design looks basically like a J. Crew branded piece.

  13. tom
    on Sep 11th, 2010
    @ 1:17 PM

    This isn’t the most interesting Beams catalogue I’ve seen. Usually they are more adventurous.

  14. Matt
    on Sep 12th, 2010
    @ 5:36 PM

    Great looking boots, but the black leather lace ups exchange to around 1,000.00 bucks .. ouch .

  15. Jefferson
    on Sep 13th, 2010
    @ 3:43 PM

    Serious question… Do the Japanese knowingly throw together English words that they think sound cool together? Like trying to create a subliminal meaning? Or do they really think they are using correct grammar?

  16. Clyde
    on Sep 15th, 2010
    @ 6:15 PM

    What’s wrong with a regular Khaki Pilot? Mind you, I prefer vintage Hamilton watches. :-)

  17. AC
    on Sep 17th, 2010
    @ 2:22 PM

    “Be all things to all men” – interesting quote