Have you seen Monocle’s new iPad app? One actually came in the mail for me this morning. No, seriously.
This app isn’t Apple compatible, it is a special summer-edition of Monocle printed on newspaper stock. Because you can’t read an iPad on a beach. I first heard about Monocle Mediterraneo at a lunch with a contingent of Monocle staffers (including a very pleasant Mr. Brûlé) at the Beverly Hills Hotel. Now don’t get too excited, that’s not how I normally roll. But the Monocle crew was at the hotel for a conference, so it was an obvious choice.
Apparently the idea behind Mediterraneo was that, while this is the “summer of the iPad,” you can’t use one of those things at the beach. So being the rebellious pub that they are, Monocle went the other direction and struck gold. The summer edition is laid out beautifully and is an equally interesting read. The only problem is that while Mediterraneo can transport me in spirit, it can’t get the physical me to the Côte d’Azur. Or can it? [Monocle Mediterraneo]
Well played Persol.
Hey is that John Mayer’s new watch?