News of the launch of the Wolverine 1000 Mile collection first came in February of 2009. It was around that time that I met some of the people from Wolverine and wrote about the collection. Later, Wolverine invited me to a little event they put together in the city and I got a chance to meet all of the people involved in the 1000 Mile line — all good people. After that we started talking more and eventually Wolverine hired my public relations firm to help out with the 1000 Mile Collection — which has been a lot of fun. (In case you missed it, that was my full disclosure.)
A project that we have been working on over the past several months is the special edition, limited-quantity Wolverine 1000 Mile boot with the imprint 721LTD. The undertaking, which is named for the original 1000 Mile boot reference number, was pulled directly from the company’s archives from over 125 years of boot making. To celebrate the provenance of the 721LTD boots, Wolverine commissioned a film series (directed by my friend Sean Sullivan) to document the journey of these unique 1000 Mile boots. The opening chapter takes you on a pilgrimage to Chicago to visit the Horween leather company, America’s finest tannery and supplier of shell cordovan to the 721LTD 1000 Mile boots.
I’m proud and excited to share this short film with you and to take you inside Horween, a truly special place and national treasure. These kinds of projects are what it is all about for me. To work with good people like the folks at Wolverine, Sullivan and all of the people at Horween on something as legitimate as the 1000 Mile boots.