GANT Rugger Invades Bleecker Street | A Continuous Lean.

GANT Rugger Invades Bleecker Street

Apr 29th, 2010 | Categories: Men's Stores, New York City, Retail | by Michael Williams

The folks at GANT brought their Rugger range downtown to 353 Bleecker Street with their new industrial inspired shop. This new store is one of only two places (in the U.S.) where you can shop the entire collection of Rugger gear (something we showed you a while back). The collection —which I really like — was put together by GANT designer (who is a Swede by birth, but an American patriot in my mind) Christopher Bastin. The new downtown store is all inspired by GANT’s industrial past, with all sorts of factory like decor and a fitting room fashioned as a foreman’s office complete with archival order forms and historical press clippings. Good stuff.

In addition to good looking set-up, the textures and patterns of the clothes create a really amazing experience. I just wanted that place to be my closet. As my dad would say, it’s good to want things. GANT Rugger Bleecker Street is open right this minute, check it out for yourself.

Blazers from the SS10 feature vintage buttons

GANT Rugger // 353 Bleecker Street — New York City // 212-620-5949

Comments: 14

14 Comments to “GANT Rugger Invades Bleecker Street”

  1. Nick
    on Apr 29th, 2010
    @ 2:32 PM

    Wow, classic style, my favorite, I wonder how the prices are? Oh well, New York is a long ways away for me. Online store maybe?

  2. unitedstyle
    on Apr 29th, 2010
    @ 5:20 PM

    Whoever typed out the lettering for the door in Arial should be flogged. The rest of the store looks nice.

  3. JonIndia™
    on Apr 29th, 2010
    @ 5:24 PM

    sweet effing store. Nice photos, Nikon i’m guessing.

  4. Michael Williams
    on Apr 29th, 2010
    @ 5:25 PM

    I’d love to see a typography debate here, seriously.

    Camera is a Nikon D300 35mm F1.8

  5. JonIndia™
    on Apr 29th, 2010
    @ 5:30 PM

    Very nice camera indeed.

  6. Matthew Nelson
    on Apr 29th, 2010
    @ 5:59 PM

    Wow, very cool store. I love the look and feel. The only place you can get GANT Rugger here in Vancouver is at Harry’s and the selection is quite minimal.

  7. contrastable
    on Apr 29th, 2010
    @ 10:32 PM

    my favorite pic is the 4th one down.. great effect with the focus.

  8. maurizio
    on Apr 30th, 2010
    @ 11:06 AM

    …….a little bit of Steven Alan, add the Liquor store, mix it with Rugby, marinated with Art&Science and cook it with Jack Spade…..
    Interesting fruit salad of unseasoned typography. The product is Chinese Cabernet, a copy of a copy of a copy of a copy of a very nice smooth wine.
    The simple but curious photography is a great digestif.

  9. doane
    on Apr 30th, 2010
    @ 11:55 AM

    The light fixtures make it all happen.

  10. Mike
    on May 1st, 2010
    @ 1:47 AM

    We can, even should, have a discussion about fonts, generally, but a debate over this particular point shouldn’t last very long: Arial is a computer font masquerading here (and always) as a dyed-in-the-wool Modernist original. It was developed in the 80s by Microsoft — hardly the bonafides commensurate with GANT’s historical or current projects.

    Still, I agree with unitedstyle’s whole post: the rest of the store looks great. I’m heading back to NYC in a couple weeks for the first time since I moved nearly two years ago — hope to make time to check this.

    Also: being a long[ish]-time reader, first time poster, I should probably offer up some admiration. It’s an interesting site and mini empire you’ve built here, Michael, and I always enjoy the read.

  11. Doug
    on May 3rd, 2010
    @ 12:14 PM

    To all the typeface fanatics, please note the dressing room door and font is only temporary – we had a construction delay on the real door and that was a temp solution to get us through the opening. The final version will feature fluted glass and custom hand-painted text. There is hope!

  12. GGG
    on May 3rd, 2010
    @ 2:42 PM

    I have searched for over 30 years for the red “lil slugger” baseball jacket I had when I was 2 years old and another one I had at 4 years old. Well I am still on a high since I found it and now own it!!! Thank you Gant Rugger and Christopher Bastian!!! Yes I know, pathetic, the need to go back to when I was 2 years old. (Turning 42. Mid-life crises I guess, but can’t afford the Corvette I want or the vintage Indian cycle) If I could post pics of me when I was kid to prove this is exactly like the one I had, I would. 194.00 was a small price to make my life complete. I can die now! Just bury me in my jacket.

  13. J. Kiger
    on May 3rd, 2010
    @ 4:46 PM

    Sorry, but I wore the real Gant Shirtmakers of New Haven “Hugger” [actually made in New Haven] shirts and I neither see nor feel any connection whatsoever to the current Gant product. Recently I did go over to Wooster Square to see the original Gant factory building before Gant moved to Long Wharf and read Marty Gant’s obituary via google. That was interesting but sad. Apparently Elliot Gant and Saul Shapiro[Sero] still live in VT & CT, respectively.

  14. Chris
    on May 4th, 2010
    @ 3:28 PM

    GGG: Here’s a Fun Fact for ya: The jacket in question was based on a boys slugger jacket, bought in a vintage store in Brooklyn, (for 5 bucks). I’d say it dates back to late 60′s – early 70′s..good karma!

    (Wish I could have posted this in Zeppelin Light)