The new California brand Riviera Club came together as three friends — Joe Sadler, Derek Buse and Greg Ullery — combined their individual strengths to create something new. The launch collection (which is seen in the images below) is inspired by the real life adventures of surfer and wayward rich-kid Bunker Spreckels and the company’s home base of Santa Barbara, California.
I first met Joe, Derek and Greg a few months ago and was impressed by the clothing — not to mention the people. While the guys were in NYC we ended up hanging out, having a few beers and talking about how everything started and how the line is coming along. It all goes back to something I have said before, good people making good things. Since my first opportunity to see the line I have been telling people it is one of the best new brands I have seen in a long time. The line is wearable, made from great fabrics, has good detailing and smart fits. The kicker is, all of it is made in California. As far as prices go, the shirting retails for $155; outerwear from $175 – $195; shorts range from $115 – $155.
Since the focus of ACL can drift to seasons far away, I decided to wait to do a post about Riviera Club until it was actually hitting stores — even if that meant seeing it on some other blogs. I really like the clothes, as well as the gentlemen involved and hope they do well with their new endeavor. You can check out Riviera Club at Saturdays in NYC, Blackbird in Seattle and Ron Herman in sunny L.A.