Coffee and denim, that is what consumed my recent Sunday afternoon in Amsterdam — not a bad way to spend a weekend. I’m in town for a quick trip and a few meetings, and one of the stores I absolutely had to check out was the denim-centric shop Tenue de Nîmes. It stocks a great mix of brands, classic jeans companies like Lee (which is actually Lee Europe which is head and shoulders better than Lee in the States), Iron Heart, LVC, Atelier Ladurance (among many more) and other good stuff like Nigel Cabourn, The Hill-Side, etc. I really enjoyed the shop’s product mix, between hardcore Japanese brands and more contemporary lines. I don’t think there is a store in NYC that is even doing it the way Tenue de Nîmes is. Maybe Blue in Green or Self Edge, but both of those are more Japan focused — not that that is bad, just different. Plus, neither of those stores can’t lay claim to such a nice collection of Buddy Lee dolls.
Tenue de Nîmes was opened in November 2008 by Menno van Meurs and Rene Strolenberg who first met at the age of 15. Additionally, Joachim Baan is responsible for all of the art direction for the shop, including their beautifully done newspaper-like journal which you can see after the images below. All in all, the shop is excellent and worth a stop if you find yourself in the Netherlands.
Tenue de Nîmes – Elandsgracht 60, Amsterdam +3120 3204012