Let me first say it is good that new shops are opening. There was a point in this whole economic mess that no new brands were launching and no new stores were opening, it was depressing. Now, while just getting a new store is good, getting a new store like UNIONMADE is great. The men’s shop which was founded by Pennsylvania native Todd Barket, opened this past weekend on Sanchez Street in San Francisco and is an exercise in excellence. Barket spent 18 years at GAP working in various capacities including visual merchandising and marketing, and the man clearly understands retail. I think the worst part about this place is that it is so far away from me.
UNIONMADE seems to have a stock list that dreams are made of, with brands like Rogues Gallery, Alden, Mark McNairy, Levi’s Vintage Clothing, Woolrich, Filson, Crescent Down Works, Pendleton, The Hill-Side, Fox River Mills, Jean Shop, Pointer Brand and many more.
It is interesting to see how Americana has officially manifested itself as the retail story of the past few years. I’d say the graph goes something like this Smith + Butler opens in Brooklyn, Winn Perry in Portland, Craft in Los Angeles, Imogene + Willie in Nashville, Blackbird’s Field House in Seattle and now the newest entrant, UNIONMADE in San Francisco. You might even be able to place the J. Crew Liquor store in there somewhere. It is interesting to see it proliferate across the coasts, but I feel like this type of store would even work in traditionally unfashionable cities across the U.S. Places like Cleveland, Milwaukee, St. Louis, Pittsburgh and Minneapolis. Maybe I am just crazy. Either way, if you are on this blog chances are you will like this store, I know I do.
UNIONMADE | 493 Sanchez Street | San Francisco, Calif. | 415-861-3373