ACL FILMS | Gadi Gilan | A Continuous Lean.

ACL FILMS | Gadi Gilan

Oct 30th, 2009 | Categories: ACL Films | by Michael Williams

Gadi Gelan’s antique lighting store B4 It Was Cool has been at 89 East Houston Street for over 20 years. When Gadi moved his collection of vintage American lighting and other industrial style furniture to the area, no one cared what was happening on Houston near the Bowery. “Back when I moved in none of these buildings even had addresses.” Gadi told me while the ACL Films crew staked out his shop. “You could just make up whatever address number you wanted. No one gave a shit about this street.” How times have changed. These days Gadi’s place is an easily missed shop between luxury condos and a soon to be completed multi-million dollar Keith McNally brick-oven pizza restaurant. The second in a three part series of films presented by Cole, Rood & Haan Co., ACL Films takes a trip through Gadi’s unrivaled offerings of American industrial lighting.

Comments: 23

23 Comments to “ACL FILMS | Gadi Gilan”

  1. sam
    on Oct 30th, 2009
    @ 12:32 PM

    “they get you too fast now…”

    love it. plus, more people should be as devoted to quality.

  2. Jon Gaffney
    on Oct 30th, 2009
    @ 12:34 PM

    Nice line up of the shot of the Cole Rood Haan boots while he’s talking about American design and manufacturing being the best :)

  3. Don Guss
    on Oct 30th, 2009
    @ 12:37 PM

    Well done, friend.

  4. JP
    on Oct 30th, 2009
    @ 12:46 PM

    Amazing, MW.

    We need more guys like Gadi in this world.

  5. Patrick
    on Oct 30th, 2009
    @ 12:47 PM

    Hi. Wonderful site, btw. If you don’t mind, can you tell me what you shot this wonderful film with? Did you light it, or was it just natural? It looks really nice, but also really simple. Well done. Thanks.

  6. whassup
    on Oct 30th, 2009
    @ 12:57 PM

    I call BS on this

  7. Sean
    on Oct 30th, 2009
    @ 1:04 PM

    Patrick – It was shot on an HVX200 using available lighting. Couldn’t have asked for better conditions, considering Gadi’s store is mostly lighting. Ha.

    Whassup – what seems to be the problem?

  8. Patrick
    on Oct 30th, 2009
    @ 1:42 PM

    Thanks Sean — don’t know if whassup is calling BS on my question or something else.
    My question was on the up and up — always curious when craft trumps tech. Keep it up.

  9. Sean
    on Oct 30th, 2009
    @ 1:45 PM

    Patrick – No problem. Thanks again for the kind words. Shoot me an email if you want to discuss further.


  10. Jon Gaffney
    on Oct 30th, 2009
    @ 2:36 PM

    Sean nice work on the videography, these are a visual feast to watch.

  11. Jonathan
    on Oct 30th, 2009
    @ 2:48 PM

    Haha, nice Israeli accent. More than 30 years, but sounds like it’s straight off the boat :-)

  12. C.J.
    on Oct 30th, 2009
    @ 4:20 PM

    Where can I find part 1?

  13. Stephanie
    on Oct 30th, 2009
    @ 4:49 PM

    One of my favorite shops in NYC. Great job.

  14. Michael Williams
    on Oct 30th, 2009
    @ 4:57 PM

    Both films are here:

  15. Kiko
    on Oct 30th, 2009
    @ 9:31 PM

    I want to move to NYC so bad and am thinking about doing so next year, but I have been hearing a lot of people saying that it is not the same as it used to be like the man Gadi Gelan said in the video . Why are people saying this and will it ever be back to what it used to be? What I really want to know is if it is still a fun city to live in…
    The video superb I love hearing about people finding something they love and turning it into a profitable business. Please keep up the great work.

  16. andrew
    on Oct 31st, 2009
    @ 3:57 AM

    maybe some things should be kept quiet and left alone to people that have found these places on their own….

  17. RUPTUREreport
    on Oct 31st, 2009
    @ 5:50 AM

    Kiko, don’t let those voices dissuade you. People have been saying the same thing about New York for the last 100 years. That’s the beauty of the city. It keeps changing and constantly evolving. It’s like a bucking bronco. Some time you tame it, some time it throws your ass to the ground. You have to get back up, dust yourself off and give it another shot.

  18. Kiko
    on Nov 1st, 2009
    @ 5:34 PM

    REPTUREreport thank you for such a beautiful explanation on what I know is a beautiful city. From now on I will not let people deter me from moving to New York.

  19. Charles
    on Nov 1st, 2009
    @ 6:21 PM

    You realize this store is on Houston & Bowery right? Sorry, but I think the downtown cat has been out of the bag for a while.

  20. Antoine Lemere
    on Nov 2nd, 2009
    @ 11:03 AM

    How ironic. He looks like a Mossad thug, yet he sells antique lighting fixtures. Interesting…. Never judge a book by its cover I guess?

  21. Tintin
    on Nov 3rd, 2009
    @ 12:55 PM

    Great job. These short films have been beautiful. And I don’t get the impression this guy’s full of shit. And I, for one, miss 80′s NYC. I’m cuing up Joe Jackson’s, Night and Day

  22. DGM
    on Nov 4th, 2009
    @ 12:23 AM

    I love visiting Gadi’s shop. He is a genuinely nice guy and his place is awe inspiring even if I can’t afford much. I drooled over an old Hubbell bulb cage on one of his lamps. He couldn’t sell just the piece, but told me a few places to try to find one. I tracked it down after not too long. I think I owe him a beer.

  23. PAN
    on Nov 4th, 2009
    @ 6:18 AM

    yep, i pass this place all the time, and even if i’m not in the market for new lighting fixtures i can’t help but have a browse every time…