I thought it was worth a look back at this fantastic BBC documentary about Savile Row that was originally posted on ACL May 3rd, 2008. How has The Row reacted? Since it has been far too long since I have been in London, I’m curious to hear your thoughts in the comments. Have other High Street retailers moved on to the famed street? How is the economic slowdown impacted the tailors?
Not long ago the BBC presented a facinating three part program on the world of Savile Row. In the first installment the English bespoke world is under threat from the American “High Street” brand Abercrombie & Fitch. Having previously worked on the public relations team at Abercrombie & Fitch, I am particularly familiar with the company. It is a very strategic and well run organization. A&F is a company where every decision is well thought out and purposeful, especially when concerning the brand image. I have to give credit where credit is due — the company’s branding and execution is on point with any of the luxury goods companies out there. That said, A&F’s decision to open on Savile Row while great for branding and image purposes, is painful to see and embarrassing to watch, especially as an American. The affect of mass market retailers on the institution (albeit a privileged one) of Savile Row, could prove to be disastrous. Though I suppose only time will tell.
I can’t seem to find the other two episodes…if anyone can locate them I will add to the post.