Safe to say that the end of last year was probably not the ideal time to introduce a premium denim collection, but for the guys behind Tellason — a new San Francisco based men’s denim collection — it was “economy be damned” as they set forward on their mission to make their mark on a wardrobe staple, quality jeans.
Established in 2008 and shipping its first product in 2009, Tellason has already gained a loyal following among some of the best specialty shops in America. The strong stocklist makes sense when you consider the specifics. The first limited run of jeans (some 240 pairs; priced at $198) and made of Cone selvage denim from North Carolina with a leather patch from Portland’s Tanner Goods and all sewn in San Francisco with a strong attention to detail and make. Tellason’s Tony Patella took a few minutes to sit down and chat about the new collection.