You see that? That’s “a man’s world” there. Guys out on the town drinking suds and smoking butts in a wood paneled room. Never mind the fact that a few years later our pal Bob (on the left there), probably had a run-in with the old heart disease. At least he has all of those memories of after-work drinking with his good buddy Jack, who seems to be busy chugging that frosty mug. Eventually I bet the fellas loaded into Bob’s 1986 Chrysler station wagon and headed home before their wives got angry.
It is always amusing to look at advertising from days past. The below vintage ads from the 1950s and a few gems from the eighties are interesting. Call me crazy, but I sort of think that the preppy / working 1980s aesthetic (think Sierra Designs meets Mr. Mom) is pretty cool right now. All that aside, check out these ads from my most loved Milwaukee brew and feel free to disagree with me in the comments.