You see a lot of Individualized shirts in Japan. At my perennial favorite Beams+ and a million other stores in Tokyo. It is interesting because you don’t see the Individualized brand (which is American List endorsed) much in the U.S., the company opts to stay behind the scenes. Much has been said recently about Pennsylvania based Gitman Brothers (which is a division of the same company that owns Individualized) and their many brand partnerships — which I equate to their flexibility and ability to work in small quantities — but I wonder if Perth Amboy, NJ based Individualized will get into the same game here in the States. Why market one brand in the U.S. and one in Japan?













