It seems that it is easier to find cool American stuff in Japan than in the U.S. Nanamica — one of my favorite stores in Tokyo — only seemed to reinforce that belief. The company holds the Japanese license for Filson, Champion, The North Face and other American brands. Nanamica also designs and produces the Japan-only The North Face Purple Label collection. You can’t physically pick up the any of the Purple Label goods in a store without 1. falling in love and 2. having the salesperson point out that the range is only for the Japanese market. I always wanted to politely respond to the sales associates that I could tell that collection was specifically designed for Japan because it wasn’t fucking ugly like in America.
I picked up this trench by The North Face. Perfect for the rainy chilly weather in New York.
The North Face, like many other U.S. brands (not Filson though, kudos to them), have been fully bastardized in the states. Champion is another good example — the brand has so much potential — as exhibited by the collection sold in Japan. Other Champion items not offered for sale online are even better. My question is, how long is it going to take for these U.S. companies to figure out that Americans want more than just the garbage they are selling to Wal-Mart?