On Aesthetics is a look at the details of design and the things around us.
When discussing graphic design, to say you are a fan of Saul Bass and Paul Rand is like talking about golf and referencing Tiger Woods and Jack Nicklaus. It is a given. Not having a huge amount of knowledge about the field, I can still appreciate their timeless American designs. The blogger, artist and graphic designer James White has two very cool features on his exquisite blog Signalnoise, showcasing the mid-century logos of the great Saul Bass and Paul Rand. The iconic designs created by Rand and Bass are still recognizable and loved by layman (read: me) and professionals to this day.
1. American Broadcasting Corporation (ABC): 1962
2. IBM: 1972
3. United Parcel Service (UPS): 1961
4. Ford Motor Company (unused): 1966
5. Westinghouse: 1960
6. Yale University Press: 1985
7. Consolidated Cigar Corporation: 1959
8. Atlas Crankshaft Corporation: 1964
1. Bell, 1969
2. AT&T, 1984
3. United Airlines, 1973
4. Avery International, 1990
5. Continental Airlines, 1968
6. United Way, 1972
7. Minolta, 1978
8. Girl Scouts, 1978
9. Quaker Oats, 1971
11. Dixie, 1969
12. Warner Communications, 1972
All images and numbered descriptions are from the designers and Signalnoise.