Gant, the preppy purveyor of American style, teamed up with Scott Schuman aka The Sartorialist to produce a sort of look-book-meets-street-style photo spread of fashionable New Yorkers. The ten well edited participants each choose pieces from the autumn Gant collection to compliment their personal style. Then Mr. Schuman went to work, and the results are just as wonderful as one would expect. The New Haven founded and Swedish owned (or is it French owned now?) Gant seems to have the magic touch these days, wildly successful partnerships, great products and smart marketing. Well played Gant, well played.
Gant x The Sartorialist micro-site
Below: Luke Forbes, actor by trade, would fit right in at Glastonbury.
Below: MacDonald Steffen Huelster of Brooklyn. I own that bag (Jack Spade) and those boots (Red Wing). Looks like I would fit right-in in Bushwick.
Very chic.
I LOVE that first look, the gray knit and red pattern shirt….Damn, makes me want to go shopping
Love the concept. Love Gant’s fall collection. And Scott, as always, makes everyone look so cool and gorgeous. But where’s the info on what they’re wearing? Isn’t the idea here to sell some clothes?
WOW! I love these outfits and I love that men’s sweater in the middle.
The darling girl is on the same Vespa I have…clearly I need to step it up a notch when I ride!
That’s some pretty cool stuff.
ooh, i love what the woman did with it.
I’m sorry but Ican’t agree. I love the Sartorialist blog, and like most of what Gant does as well, but the models just seem awful. Especially the King of Kings [County] – even if he’s trying to be ironic.
Umm. is the guy in the middle channelling mordecahi or what? jack spade+gant+ attitude
Dear ACL,
Wonderful blog. I have spent my last 2 days endlessly reading the archives in your blog. Very interesting. I love the flickr find column. I have added your link to my blog’s link list. Hope that’s okay.
Jonas Fred – The Journal Of Style
Have to agree with Kempt on this – MacDonald Three Name Whatsit needs to check himself. These pictures are great, but what do they have to do with Gant?
That first image is great – makes me wish it were autumn!