Gant, the preppy purveyor of American style, teamed up with Scott Schuman aka The Sartorialist to produce a sort of look-book-meets-street-style photo spread of fashionable New Yorkers. The ten well edited participants each choose pieces from the autumn Gant collection to compliment their personal style. Then Mr. Schuman went to work, and the results are just as wonderful as one would expect. The New Haven founded and Swedish owned (or is it French owned now?) Gant seems to have the magic touch these days, wildly successful partnerships, great products and smart marketing. Well played Gant, well played.