Lots of quirky American brands have borderline-ridiculous yet endearing websites. The Santa Ana, California board shorts company Birdwell Beach Britches is a perfect example. I love that the site is goofy, low tech and distinctly American. You can tell by looking at it that Birdwell spared no expense on Windows 95 clip art. The company does make the best board shorts around though — so who cares! Bruce Pask’s post on The Moment got me thinking about great white jeans and the first thing that popped into my head was Jean Shop.
The company makes some of my all time favorite jeans so I hopped over to the Jean Shop website to investigate further. When I got there what I discovered was horrific. Jean Shop’s “web presence” is one of the worst things I have ever seen. I am a huge fan of the brand and I’m not one to be overly critical on ACL, but whatever the company is trying to do with their marketing is not working. Is Jean Shop trying to be quirky with a low tech website (or one that appears to be low tech) or is the company just aloof? Whatever the reason (or excuse) something needs to change. It is a shame that a company with such a cool store and great product can’t get it together enough to have a cool website.