Comments on: Keeping it Simple

By: Miryam

Miryam — Tue, 02 Sep 2008 18:11:43 +0000

this is ridiculous. go outside.

By: Paul Pincus

Paul Pincus — Fri, 08 Aug 2008 21:18:21 +0000

i like this.

love the specs.

By: Thom

Thom — Thu, 07 Aug 2008 17:22:18 +0000

It’s a branding exercise, and a damn good one at that.

By: Tony Ventresca

Tony Ventresca — Thu, 07 Aug 2008 14:08:43 +0000

These minimalist stores start out like this, but once a “buzz” has been generated they quickly start adding all sorts of other products for sale, many of which don’t match the original theme. There’s money to be made!

By: Michael Daddino

Michael Daddino — Thu, 07 Aug 2008 04:45:22 +0000

I thought the Pledge spray was meant to be something like what Restoration Hardware used to do (or still does--haven't been there in ages): if I remember correctly, their store would have odd and prosaic products sprinkled among the more ritzy wares, giving them an almost kitschy charm. Or maybe it's intended as nothing more than a humorous non sequitir. I dunno. Another wrinkle: the bottle seems to be, um, "vintage," as the SC Johnson Sweden website shows a markedly different design.

By: h bemis

h bemis — Thu, 07 Aug 2008 01:43:08 +0000

That makes two of us. Is it a grocery store or the gap?

By: Sam Jacobs

Sam Jacobs — Wed, 06 Aug 2008 20:54:36 +0000

…maybe I just don’t get it.

By: Giuseppe Timore

Giuseppe Timore — Wed, 06 Aug 2008 19:08:36 +0000

It’s as if Walter Gropius designed clothes and had a computer. I can’t even say for sure why, but I feel like this is the most bad-ass website I’ve ever seen, or will see for quite some time.

By: joanna goddard

joanna goddard — Wed, 06 Aug 2008 17:15:36 +0000

wow. that is so cool. love this.

(i know, a totally boring comment)

By: Michael Daddino

Michael Daddino — Wed, 06 Aug 2008 16:52:32 +0000

Man, those glasses are fabulously severe--they're like Jasper Johns' The Critic Sees come to life.