Yesterday, Mike Albo from The New York Times reviewed the denim destination Jean Shop for the Thursday Styles. To get the name out there, Jean Shop relies mostly on word of mouth referrals and reputation as one of the most authentic companies making and selling denim. The brand is fairly press shy and it doesn’t actively seek coverage, so I was excited to see the compnay profiled in the Thursday Styles. Jean Shop is one of the few denim brands that only uses Selvage denim to make its jeans. The store received mostly positive marks for their offerings in Mike Albo’s review. Granted some of the things are expensive, but in my opinion the jeans 100% justify the price tag. In my crazy mind, I break down the cost of a pair of jeans by the number of times that I will wear them. So that makes $240 less of a big deal, because that’s only 32 cents per wear! I’ll admit, it is not based on any sort of common sense or logic.
Eric Goldstein, one of the owners of Jean Shop, summed up my philosophy with denim. “Despite his vast knowledge of fabrics and finishes, Mr. Goldstein says that raw, untreated denim is the way to go these days. He encourages customers stuck in the Age of Excess to simply wear their jeans, let things happen naturally and stop trying to faux-paint their wardrobe.” That is exactly what I am doing. I have been wearing two pairs of Jean Shop jeans for the past three plus years. (Pictures of my jeans are below.) Both pairs (The Rocker, size 32) started as totally raw denim and have been naturally working themselves in over time. I never wash them but will dry clean as needed.