So Simple it's Complex.

The much loved Australian label Ksubi, (formerly Tsubi) launched a new website last week. For those of you who don’t know Ksubi, the line is a denim-focused brand that was started in 2000 by surfers Dan Single and George Gorrow. The collection is popular with the Williamsburg set and according to the company’s wikipedia entry – which is clearly being managed by a PR person – Kanye West, Kate Bosworth and Kate Moss are also fans. The new website, designed by Reactive reminds me of something, I just can’t seem to place it…

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