New Classic American. | A Continuous Lean.

New Classic American.

Feb 20th, 2008 | Categories: Americana, Footwear, Project | by Michael Williams

I wear my shoes until they have holes in them. The reason I dress the way I do has more to do with not being fashionable, than being on trend. I wear Sperry Top-Siders, Bean Boots, Chuck Taylors, Red Wings, Blucher Mocs, Stan Smiths and Alden shoes because I know I can’t screw that look up. They are called classics for a reason. Change is bad!

Sperry has done a lot to keep their brand relevant without compromising the core customer. Just the fact that the company is working with Band of Outsiders on a small collection, updating the classic Sperry styles and showing them at a show like Project says a lot. Sperry must understand the consequence of an aging customer-base. It is smart to strike while the iron is hot and GQ is on-board. As seen below, the AW08 Sperry offering is fantastic. In this case, change is good.

The updated non-Band of Outsiders Sperry Top-Siders.




Comments: 4

4 Comments to “New Classic American.”

  1. James
    on Oct 22nd, 2008
    @ 7:11 PM

    Where can you get these in the UK or online?

  2. Michael Williams
    on Oct 24th, 2008
    @ 12:05 AM

    I’m not sure to be honest. I have to think that Sperry will be selling these in a store in London…

  3. Z
    on Jan 2nd, 2009
    @ 3:52 PM

    yes these are very hard to find …they were in a local store but other than that I cannot find them anywhere else …i have def. not seen them for online purchase

  4. Nick
    on Jan 4th, 2009
    @ 10:52 PM

    Anybody know why these arent on the sperry website?