No brand has reincarnated itself better than the preppy New Haven born GANT. In the past few years they have shaped and polished themselves into a very stylish and smart collection. A few seasons ago, they collaborated with Jeffery Kalinsky on a small offering of shirts that has since become a full collection of suiting, outerwear and of course the GANT mainstay – woven shirts.
Shirts from the GANT Rugger collection.
Launching for AW08, the new GANT Created by Jeffrey collection features detailing that is quirky and cool. They used their signature oxford-cloth to tip the pockets and for piping in the trousers. The line looks just like what Jeffrey himself likes to wear. Classic pieces that will remain stylish for years to come. GANT has done something unique by taking a small collaboration with a selection of shirts and turned it into a commercially successful brand extension aimed at a wider, yet very fashionable market. Well done.