Project Compulsion | GANT. | A Continuous Lean.

Project Compulsion | GANT.

Feb 15th, 2008 | Categories: Preppy, Project, Style, Suiting | by Michael Williams

No brand has reincarnated itself better than the preppy New Haven born GANT. In the past few years they have shaped and polished themselves into a very stylish and smart collection. A few seasons ago, they collaborated with Jeffery Kalinsky on a small offering of shirts that has since become a full collection of suiting, outerwear and of course the GANT mainstay – woven shirts.

gant_rugger
Shirts from the GANT Rugger collection.

Launching for AW08, the new GANT Created by Jeffrey collection features detailing that is quirky and cool. They used their signature oxford-cloth to tip the pockets and for piping in the trousers. The line looks just like what Jeffrey himself likes to wear. Classic pieces that will remain stylish for years to come. GANT has done something unique by taking a small collaboration with a selection of shirts and turned it into a commercially successful brand extension aimed at a wider, yet very fashionable market. Well done.

GANT Created by Jeffrey.

gant_JK

The AW08 collection will be available in July at Jeffrey in NYC, Jake in Chicago and select Nordstrom stores.

Comments: 2

2 Comments to “Project Compulsion | GANT.”

  1. TINTIN
    on Feb 18th, 2008
    @ 8:14 PM

    I was very attracted to the Gant shirt until I saw where it was made. I know they gotta pay the rent but isn’t it ironic Gant touts American Classic and they make their shirts off shore? My advice? Buy up those J Press pocket flap button downs before they’re all gone. Seems like some brilliant employee at Press determined it was time to discontinue this shirt unique to J Press. How sad is that?

  2. CAP'N HADDOCK
    on Apr 15th, 2009
    @ 2:58 AM

    I own many of these GANT rugger shirts. They fit very well, are of excellent quality and have great detailing.