American Express x NFL x YouTube = Fashion Week. | A Continuous Lean.

American Express x NFL x YouTube = Fashion Week.

Feb 6th, 2008 | Categories: Fashion Week, New York City, Style, Technology | by Michael Williams

Innovation is usually late to the fashion world. Case in point, the Fashion Calendar finally went online. This season, Amex made a “quantum leap in the game” to quote Al Pacino in Any Given Sunday. The credit-card giant set up cameras all over the tents to broadcast the buyers, editors and the people in all-black with headsets from every angle. It’s just like football coverage. The design of the website is pretty bad and the live feeds (read: security camera footage) should be embeddable, but still I love the way bankers think. Next year will it be in 1080p?

Click below to crash the tents…

Amex at the Tents

Further reading er watching:

YouTube Fashion Week 360

MySpace Fashion / Refinery29 Video

Nordstrom: Town Car Chronicals

Comments: 1

1 Comment to “American Express x NFL x YouTube = Fashion Week.”

  1. sittingpugs
    on Feb 8th, 2008
    @ 8:24 AM

    Fashion week covered like a sports event. Shudder to think (?)

    At least there aren’t instant slow-motion replays O!o