The only thing better than hiring a celebrity to wear your clothes or appear in an advertising campaign, is to have a celebrity wear your clothes, appear in an ad campaign and collaborate with the brand. When that marketing perfect storm emerges, you get Pharrell Williams’ new jewelry collection Blason. The luxury brand cum streetwear range has been generating buzz all over the internets, Kanye even blogged about it. LV and Pharrell recently held a party to celebrate the launch on the collection at the Paris shows.
FROM WWD: “Several years in the making, the collection – named Blason, the French word for coat of arms – is slated to arrive in 21 Vuitton stores in April, including locations in New York, Los Angeles, Miami, Paris and Tokyo. Retail prices are expected to range from about 1,400 euros, or $2,070 at current exchange, for a yellow gold ring to 420,000 euros, or $620,760, for a necklace in white gold and diamonds.”
I also thought this was interesting from the WWD piece:
“Meanwhile, having recently taken delivery of an Hermès Haut à Courroies bag Williams had custom-made in purple baby crocodile, he said handbags and watches are probably his next fashion project, though the rap star and producer couldn’t yet say for which brand.”
Some images from the collection and the promotional video after the jump.
The promotional video Pharrell shot for Blason:
Via Pharrell’s BBC blog.
I don’t get, and frankly I’ve never gotten, the fascination with Pharrell. His style is very reactionary, he’s mostly a brand slave, and even with that in consideration, he still often ends up looking quite silly. In my mind, for a hip-hop producer, I’d turn to Kanye well before Williams.
Having said that, this is my new favorite blog. Please keep it going. Love this blog.